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OUR VALUES

Core values drive our vision.

Our passion for rewarding hard work and dedication is rooted in our founding principles. That’s why we live by these non-negotiables.

Rudd core values

Purpose

Leading with intention grounded in our values.

01

Impact

Empowering communities, making meaningful change.

02

Excellence

Committed to the highest quality, driven by hard work and determination.

03

Humility

Prioritizing others, embracing growth, and recognizing we are part of something greater than ourselves.

04

Integrity

Acting with Honesty, Accountability, and Conviction.

05

Stewardship

Dedicated to sustainably managing the resources entrusted to us for future generations.

06

Community

Building a supportive culture where connections thrive, and everyone belongs.

07

Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.”

–Wilferd Peterson

THE RUDD FOUNDATION VISION

These values were crucial to our founder Leslie Rudd and instrumental to his achievements in life.