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OUR VALUES

Core values drive our vision.

Our passion for rewarding hard work and dedication is rooted in our founding principles. That’s why we live by these non-negotiables.

Rudd core values

Grit

Exhibiting the passion, persistence, and resiliency to achieve your long-term goals.

01

Humility

Not thinking less of yourself, but thinking of yourself less.

02

Self-Motivation

Possessing the internal drive and work ethic to finish what you start.

03

Leadership

Exercising initiative, taking ownership, helping others and following through to deliver results.

04

Integrity

Your word is your bond. You earn trust by doing what you say you will.

05

Continuous Improvement

Perfection may be impossible, but you will attain excellence in its pursuit.

06

Making an Impact

Prioritize taking action. Inspire others to do the same.

07

Teamwork

Working together benefits everyone.

08

Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.”

–Wilferd Peterson

THE RUDD FOUNDATION VISION

These values were crucial to our founder Leslie Rudd and instrumental to his achievements in life.