Our passion for rewarding hard work and dedication is rooted in our founding principles. That’s why we live by these non-negotiables.
OUR VALUES
Core values drive our vision.

Rudd core values
Purpose
Leading with intention grounded in our values.
01
Impact
Empowering communities, making meaningful change.
02
Excellence
Committed to the highest quality, driven by hard work and determination.
03
Humility
Prioritizing others, embracing growth, and recognizing we are part of something greater than ourselves.
04
Integrity
Acting with Honesty, Accountability, and Conviction.
05
Stewardship
Dedicated to sustainably managing the resources entrusted to us for future generations.
06
Community
Building a supportive culture where connections thrive, and everyone belongs.
07
Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.”
–Wilferd Peterson
